Do you want to know the easy niches for blogging in 2021?
You need to start by picking the right blog niche.
The income potential of your blog depends a whole lot on your niche, which is the main subject of your blog. Some people are really passionate about collecting seashells, but they’ll never make money blogging about that.
It’s easy: to make money blogging, you have to decide on a niche that people are searching for and are willing to pay for solutions to their problems. Consistent traffic plus readers with purchasing power equals consistent income flow. It’s the exact same principle whether you run a brick and mortar store or a blog.
In this post, we’ll go over the most profitable and easy niches for blogging in 2021.
These are the 10 easy blogging niches that yield the most money every year. They have a history of producing six and seven-figure bloggers or allowing people to quit their jobs.
What’s a niche?
To put it simply, a niche is the main topic your site focuses on. All the articles on your blog ties back to this subject in some way. For instance, this site is about WordPress development and online business. Nothing else. You won’t find any posts about weight loss, budget travel, or even a related topic like personal finance.
Some blogs, such as lifestyle blogs, write about multiple niches. They could cover fashion, beauty, fitness, home decor, travel, and many different topics. These kinds of blogs can work, and there are loads of examples of successful lifestyle blogs. However, since the blogosphere gets more competitive, it’s becoming increasingly difficult to stand out using a general blog about various topics.
Choosing a single market makes it much easier to position on Google, establish expertise, and plan your content. It’s much better to start with a narrow market and then expand the topics you cover over time. For instance, you can begin a blog about shoes and become known as a shoe specialist. As soon as you’ve established your expertise, you can diversify to other areas of fashion, provided that your audience is interested in them.
In addition to establishing your expertise, deciding on a narrow market makes it much easier for your blog to rank on Google. It comes down to one key part of search engine optimization (SEO) — relevance. Have you noticed that whenever you look for a recipe, all of the sites on page one are food blogs or the Food Network? There is a reason for it. Google’s algorithm sifts through trillions of webpages to find those that best match user intent. That’s because Google’s main priority is to give users exactly what they are looking for and keep them coming back. If your site’s content is relevant to the search query, then Google has more faith that your article will answer the user’s question.
The more content you write around a specific market, the more relevance you build around that market. Accordingly, the easier it is for your blog to rank for niche-specific keywords. If you write about several diverse niches, it’s harder to establish relevance. For that reason, it’s harder for the blog to rank.
What are the easy blogging niches that make the most money?
The easy niches for blogging that make the most money help people solve one of these core human needs:
Folks are always ready to spend money to remain fit or lose weight, make more money, or find the love of their life. If you can incorporate one or more of the core human needs into the subject you write about, you stand a good chance of making money. For example, knitting is popular because it may have therapeutic effects (health).
Playing the guitar and becoming great at it can garner you love and admiration as well as a feeling of personal gratification (belonging and happiness). Quitting smoking can not just save your lungs but also save you money (health and wealth.) As you can see, it is possible to tie those core human needs to virtually any market.
That is why there’s really an infinite number of niches which you could write about. We’re just focusing on 10 of the most promising niches for this post.
10 Popular easy blogging niches that earn the most money
I am also including real-life examples of blogs that make money in every niche based on several different sources like blog income reports and research on high-earning blogs.
Here’s the complete list of the 10 easy blogging niches that earn the most money:
Personal Finance Blogging Niche
From budgeting to raising your credit score, people are constantly searching for advice to make, grow, handle money. That’s why personal finance is one of the most popular and profitable blog niches. It falls squarely into the human appetite for wealth. Personal finance has high traffic potential since it’s an evergreen issue and a requirement.
You can’t survive without money. No matter what’s happening in the world or what time of the year it is, people still care about their bank accounts. As a result of this, traffic to personal finance blogs tends to be consistent yearlong.
Personal finance bloggers typically earn money through display advertising and affiliate marketing. When you get bucket loads of traffic (200,000+ monthly page views), you can make a full-time income only from ads. Personal finance also lends itself to many affiliate marketing opportunities. From credit cards to cashback programs, there are a plethora of affiliate offers that bloggers can market to their subscribers.
Nowadays, the personal finance market, like every market on this listing, is extremely competitive. I wouldn’t try and compete against those all-in-one personal finance blogs as a new blog. Personal finance is one niche where it can help to niche down. Pick one aspect of personal finance and control it.
You could concentrate on:
- paying off student loans
- boosting your credit score
Personal finance blogs that make money
Below is a short list of some personal finance blogs and their estimated monthly earning report.
- Finsavvy Panda – $5k/Month
- Fitnancials – $10k/Month
- Credit Takeoff – $13k/Month
- Believe in a Budget – $20k/Month
- Making Sense of Cents – $100k/Month
- Dollar Sprout – $200k/Month
When you market down, you are able to outrank more established blogs because your content is super relevant. Remember that Google considers relevance when choosing how to position posts, not just domain authority.
Motherhood and Parenting Blogging Niche
In the past decade, there has been a ton of blogs about motherhood. They are usually run by every day, working moms or stay-at-home mothers.
These blogs speak about everything from pregnancy to potty training to mom guilt.
The motherhood and parenting niche works because people will never stop having babies. No matter what time of the year it is, there’s a demand for helpful, timely information regarding parenting. Motherhood and parenting blogs are also popular because there are a lot of pain points involved in parenting.
This market touches on all of the core human desires. Getting a new human being into the world is an experience that creates an incredible sense of bonding and love. This ties into the human need for belonging.
Additionally, mothers are naturally concerned about taking the correct measures to have a healthy baby and a safe delivery. This ties the human need for health.
Lastly, raising a child is expensive so moms want to understand how they could cut back on child-care expenses. The human demand for riches is at play here.
Motherhood and parenting blogs that make money
The list below shows some popular motherhood and parenting blogs that make money and their estimated monthly earning report.
- Mommy on Purpose – estimated $10k/Month
- Swaddles ‘n’ Bottles – estimated $11k/month
- Money Minded Mom – estimated $12k/Month
- What Mommy Does – estimated $15k/Month
- Redefining Mom – estimated $20k/Month
Traveling is among the most popular niches as it plays to the human need for belonging and joy. Flying off to far-flung destinations, trying new cuisines, and exploring different cultures stimulates the senses. People crave new experiences in unfamiliar places, and they are prepared to pay to get that.
In addition, people typically travel with friends or family. That’s what makes travel a great bonding activity. There are plenty of sub-niches inside the travel market. These include:
- Budget travel
- Solo female travel
- Expat living
- Couples traveling
- Group travel
You also have regional travel sites focusing on Europe, Africa, South America, or even particular places like California or Las Vegas. This brings me to an important point: the need to niche down as a travel blogger. Because there are so many kinds of travel, you absolutely must choose 1 audience to serve.
If you create a general travel site sharing destination guides, you’d be competing with large travel publications like CondeNast Traveller, BBC Travel, and Matador Network. The best advice is to focus on one destination or one kind of traveler, at least when you start your blog.
Remember that you can always expand your site to other topics as you grow. For instance, a popular traveling blogger, Helene In Between, began by writing about her hometown of Dallas and then expanded to writing about Europe.
Things to know about travel blogging niche
It’s important to deal with some downsides of traveling blogging because there are lots of travel blogging hopefuls out there. Unlike the other niches on the list, travel is a luxury for most people. If they need to choose between paying off student loans or going on a trip, they’ll choose the former.
Travel is also a commitment that people have to plan beforehand. That means that individuals are more deliberate about booking flights than, let us say, buying a tube of lipstick. This makes monetizing a travel blog more difficult. If you write about budget travel, you’ll attract people who don’t want to spend a lot of money.
Accordingly, you’ll require a ton of traffic to make a full-time income. Travel bloggers are adventurous people who live and breathe travel. They are generally digital nomads or expats. They are willing to cut back on other expenses and live a minimalist lifestyle so they can see the world.
Travel blogs that make money
The list below reports an estimated monthly earning report of some selected travel blogs.
- Somto Seeks – $3,600/Month
- The Globetrotter GP – $5,700/Month
- Girl With The Passport – $10k/Month
- Helene in Between – $15k/Month
- The Blonde Abroad – $80k+/Month
- Nomadic Matt – $100k+/Month
Health and Wellness
Health is one of the core human needs so that it’s no surprise that the health and health niche is both popular and profitable. There is a range of topics that fall within this niche, including:
- Mental health
- Personal development
Although, you don’t have to be a nutrition or wellness expert to start a blog in this niche, it certainly helps. With so many people dishing out health advice online, you would certainly stand out if you’ve got a credential. If you are a board certified therapist or medical practitioner, that adds credibility to your articles.
Just be certain to be transparent about your background and experience with the subject you write about. The average reader online is more cautious about where they get their health advice than, let us say, travel hints. For specific health topics like diseases and medications, Google favors medically-backed sites. That means sites like Mayo Clinic or WebMD would get priority. That is just something to bear in mind.
That said, your typical health and wellness blog does not dive into topics like diseases. Rather, they address every day health concerns like diets, self-care, and self-confidence.
Health and wellness blogs that make money
Health and wellness blogs that make money and their estimated monthly returns.
- A Natural Endeavor – $1,000/month
- Organize Yourself Skinny – $13k/month
- Kath Kyle – $15,000/month
- Avocadu – $50k/month
Fitness and Appearance
Very similar to health and wellness, the fitness and appearance niche is focused on something all the people want — to look and feel great. This market is also one of the most competitive. It encompasses subjects such as:
- Weight reduction
- Weight training
- Skin care
This is 1 market where niching down to one or two subjects matters a great deal. Don’t start a general fitness blog today. There are already hundreds of well-established, all-on-one fitness blogs. It’s a lot easier to stand out when you hone in on one specific area of fitness. It is a mom blog and fitness blog in one.
This shows you that lots of the markets can overlap. They are not mutually exclusive.
Fitness and appearance blogs that make money
Here are some selected fitness and appearance blogs and their estimated monthly earning reports.
- Nerd Fitness – $100k+/month
- Love Sweat Fitness – $15k/month
- Fit Mom Journey – $10k/month
- Vigor It Out – $2k/month
The food niche isn’t going away anytime soon. This lucrative market encompasses everything from vegan recipes to baking to Southern cooking. If you’re a professional chef or just someone who loves to cook, there might be room for you in the food niche.
While food is normally not a luxury for people like travel is, food blogs are still more challenging to monetize than other niches. It all comes down to consumer behavior. First, people generally don’t purchase ingredients or cooking utensils out of sites. Second, groceries and cooking utensils don’t easily lend themselves to affiliate programs. As an example, a food blogger may publish a recipe for a barbecue noodle dish and record the ingredients and cooking utensils used to prepare the dish. Naturally, readers would write down these ingredients and go buy them at the grocery store.
So how do food blogs make money?
Display advertising is a popular monetization strategy because great food blogs tend to get gigantic traffic. As a food blogger, you can easily lure people to your site with mouthwatering images of dishes on Pinterest. Food bloggers can also make money by selling cookbooks.
Food blogs that make money
Below are selected examples of online food blogs and their estimated monthly returns.
- Pinch of Yum – $65,000+ per month
- Show Me the Yummy – $45,000/month
- The Sassy Spoon – $8,000/month
- Butternut Bakery – $5,000/month
Online business and Digital marketing
The simplest way to generate money online is to teach others how to make money on the internet.
Well, it is the simple truth.
People are willing to pay good money to learn how to make more money.
In this age, there’s no better way to make money than on the net. That’s why you may even find a travel or food site with a tab that says ‘Start a Blog.’ The earning potential for web hosting services, email service providers, and online classes is astronomical.
Not just anyone can start a web business blog though. You need to have experience building an online business before you can begin a blog in this niche. It’s funny when people start their very first blog about blogging. Don’t be among them. People today want to learn from those who’ve done the thing they’re teaching. It’s completely fine to write about your trip in online business and lessons learned. Just be upfront about your own background.
Don’t claim to be a seven-figure entrepreneur when you aren’t. As an example, I started this site after about 10 years of blogging and running other online businesses. I do not claim to be an expert, but I do have a lot of experience that may help people that are starting out.
Online business blogs that make money
The list below shows some selected online business blogs and their estimated monthly earning reports.
- Melyssa Griffin – $300k/month
- Neil Patel – $100k+/Month
- Create and Go – $100k+/Month
- Adam Enfroy – $80k/month
- Ryan Robinson – $50k/month
- Start a Mom Blog – $20k/month
- Blogging Explorer – $3k/Month
A lifestyle blog does not neatly fit into any particular category. It’s the sort of blog you start when you want to write about all your interests, whether it be travel, food, cosmetics, or martial arts.
With a lifestyle blog, you’re the main attraction. Readers tune in to see your everyday life, your travels, your relationships, and other elements of your life that you are willing to share. Lifestyle bloggers frequently create Instagram accounts to accompany their blogs.
The most prosperous lifestyle bloggers land lucrative brand partnerships. To run a lifestyle blog, ensure that you’re comfortable sharing your life online. Of course, you can filter what you would like to talk about, but it looks like the more personal you get the more people connect with you.
The downside of a lifestyle site is that it is more difficult to rank on Google. When you write about many different topics on one blog, you do not establish expertise on any subject accordingly, your blog isn’t relevant for any particular keywords that someone might search on Google.
That said, you can improve your ranking by creating silos, or special pages, that link related content.
Lifestyle blogs that make money
Here are some popular lifestyle blogs and their estimated average monthly revenue report.
- Fantabulosity – $10k/month
- Just a Girl and Her Blog – 40k/month
- Barefoot Blonde – $80k+/month
- Cup of Jo – $100k+/month
Fashion never goes out of style. Clothes and accessories easily lend themselves to affiliate advertising networks like Shopstyle Collective, ShareASale, and Amazon Associates. That is why the trend niche is a significant earner for bloggers. Because of this, it is highly competitive and requires a great deal of vision.
If people constantly compliment you on your own personal style, you might have what it takes to succeed as a fashion blogger. But that’s only the start. You also have to think about branding, marketing, and strategy. That’s how you stand out in this niche, where looks are literally everything.
As with the travel and exercise niches, you would have to restrict your focus for a fashion blogger. Like I mentioned before, it is a lot easier to stand out as a shoe blogger than a typical fashion blogger. As your blog grows, you can expand the subjects you cover.
Another perk of being a successful fashion blogger is the opportunity to work with high-end brands or even launching your own fashion line.
Fashion blogs that make money
The list below shows some established fashion blogs and their estimated monthly earning on average.
- The Blonde Salad – $200k+/month
- Song of Style – $100k+/month
- The Modest Man – $12k/month
- Man Repeller – $10k/month
- Affordable by Amanda – $4,000/month
People love their pets!
This ties into the need for happiness and belonging. The pet niche is fantastic as it lends itself to affiliate marketing.
There are a lot of toys and products people can purchase for their pets online. There’s also a big traffic potential. If you are an animal lover who understands the ins and outs of pet care, then this market may work for you. Just be ready to focus on one type of creature to establish significance and authority.
We hope this list is elaborate enough to answer your queries regarding easy niches for blogging in 2021.
We love to hear from you, please use the comment session and we’ll be glad to interact, thank you for stopping by.